Matt grew up in Panama City before moving to Tallahassee to attend the Florida State University, where he studied political science. Since co-founding SDS in 2014, Matt has directed a team of talented professionals that use cutting-edge digital media tactics to deliver industry-leading results. He began his career as a government affairs consultant, where he worked for seven years managing legislative priorities and advocacy initiatives for corporate and trade association clients across a variety of industries. This experience brings logic and business planning to the SDS team.

Matt met President Reagan multiple times as an infant, and has a wall of his office dedicated to Reagan memorabilia, including an artillery shell from the president's funeral.

Joe earned a bachelor's degree in Communications at the University of North Florida and masters degree in Applied American Politics and Public Policy at the Florida State University. His innate sense of business, political, and digital trends guides the SDS team to success. Prior to starting SDS, Joe worked in the Florida legislature as a legislative aide and at the Republican Party of Florida as the digital director of RPOF House Majority.

Joe’s book recommendation for everyone: “Win Bigly” by Scott Adams

Rebecca is from Orlando, FL and attended the University of Central Florida. She worked for the Florida Legislature for two years and joined the SDS team in January 2017. She executes a large variety of tasks and works closely with the clients to ensure they are getting the best possible service.

Rebecca’s hobbies include eating chicken nuggets, walking around in socks, and cuddling her nieces and nephews.

Nipa joined the SDS team in May of 2018, and ever since our design game has increased tenfold! Her award-winning experience helps to ensure all design aspects of a project are carried out with thoughtful and creative strategy. Nipa attended the University of Arizona which led her to career opportunities with companies such as Sony Pictures Entertainment and E! Networks, and has worked with clients such as Disney, Summit Entertainment, and Twentieth Century Fox.

In her free time, she enjoys doodling, having dance parties with her daughter, Aria, and baking!

Since joining the SDS team in 2017, Kyle has honed in on his creative skills to become our  Multimedia Producer. He handles video production, podcast production, web content and more. He is an optimistic problem solver that is a crucial component to our production crew.

Kyle enjoys music with a message and soul, a well produced podcast, and tinkering on his Harley.

Sara’s diverse professional background includes knowledge and skills which allow her to focus on the daily operations of SDS. After earning her bachelor degree in Political Science and Criminal Justice from the University of South Carolina, Sara continued her education by obtaining her Associate in General Insurance designation and her certification in Governance, Risk Management and Compliance Professional.  At this time, she is in process of completing her Associate in Risk Management designation. Sara’s background as an insurance analyst and mortgage loan officer taught her the importance of how excellent customer service, teamwork and attention to detail contribute to maintaining the high standards inherent to SDS.

Sara’s book recommendation to everyone is A Short History of Nearly Everything by Bill Bryson.

After joining the team in August 2019, Brandon has become a valuable team member at SDS. As the Digital Media Analyst, he is involved in a variety of projects, from website design to tracking and measuring clients' digital advertising efforts. He is currently pursuing a Bachelor of Science degree in Information Technology at Florida State University’s iSchool.

Brandon likes to travel and highly recommends visiting Yellowstone National Park.

Madison is currently working towards her Bachelors degree in Marketing at Florida State University. She is heavily involved with the FSU American Marketing Association Chapter and Lady Spirithunters. Madison works on a large variety of tasks, ranging from creating content for social media to placing ads.

Madison enjoys baking chocolate chip cookies and spreading positivity. 

Alexander is a senior at Florida State University working towards his Bachelor of Arts in Marketing with a Minor in Entrepreneurship. Alexander brings his strong work ethic and creative background to SDS. He is an easy-going and adaptable member of the company, who is able to accomplish any task given to him. In his time at SDS, Alexander has worked with all team members and helped them with their projects, big and small.

In his spare time, Alexander enjoys cooking new food and drawing.

Maria is a senior at Florida State University working toward her Bachelor of Science in Media/Communication Studies with a Minor in Film Studies. She is originally from Ecuador, but has grown up in Broward County, Florida. She has experience in AdSales, Marketing, Digital Production, and Editing. 

Maria is a visual artist and loves to try new things!

Max Rykov is a recent graduate of Florida State University’s Digital Media Production program. He was born in Kiev, Ukraine, and attended school in Washington D.C., London, and Maryland. His background in documentary and video production as well as music event coverage has given him the skills to contribute to the creative and digitally oriented work at SDS. 

Max loves hiking and plans on retiring in Crested Butte, Colorado.